A Journey of Resilience, Passion, and Creation

Shadi Afham’s story is one of perseverance, transformation, and a powerful vision to create something meaningful. Her journey took her across cultures, shaping her into the entrepreneur she is today; a woman who turned challenges into strength and experiences into inspiration.

From an early age, fitness became her foundation. After moving to Canada with her family as a child, she found solace in sports, discovering the confidence and resilience that fitness provided. Her family's move back to Iran during her teens brought about challenges as she adopted to a different culture and redefined her independence. Again, fitness became her escape, her strength, and her way of reclaiming control.

A Passion Transformed into Purpose

When she returned to Canada in her twenties, she had to start over; a new chapter. Determined to carve her own path, she pursued an MBA, driven by her entrepreneurial spirit. But even as she went deeper in the business world, her passion for fitness and nutrition never faded. She understood that true well-being was more than just fitness. It was about nourishment, mindfulness, and balance. Eventually, she shifted her focus into fitness and holistic well-being. She was dedicated to empowering others to find strength, balance, and a deeper connection to themselves.

A Journey Through Cultures & Creativity

Travelling exposed her to different cultures and ways of living. When she moved to Paris, she fell in love with the artistry of beauty. She was captivated by the way the city infused elegance into everything, especially pastries. She saw how something as simple as a dessert can evoke emotions and become an experience in itself. At the same time, she remained deeply connected to her Persian roots, where food was more than a flavour, but a reflection of culture, tradition, sensory experience woven into every spice and aroma. 

The Vision That Brought It All Together

Beyond Shadi’s love for health, the elegance of Parisian indulgence, the health-conscious lifestyle of Vancouver, and the richness of Persian flavours, is a personal story about her father; a diabetic with a love for sweets. The moment he slipped into a diabetic coma was a turning point, lighting a fire in her to create Santé Delights, A vision of indulging nourishment where no one would have to choose between pleasure and well-being.

Santé Delights is more than just a snack. It’s a treat crafted for every taste, need and lifestyle, offering a truly elevated experience in every square.